ford. - "The Pace"

Written between life on the go and a place of deep stasis, the lo-fi house pioneer ford. returns with a beautiful video for “The Pace”. Deeply resonant piano chords are met with an engaging house beat, crisp claps and disembodied vocals that float in from the periphery. Of the track, ford. states, ““‘The Pace’ is the most accurate representation of life on the road, especially trying to get back into touring after some time and all the other hurdles that came with that. It’s the soundtrack to how I was feeling at the time and going through these intensive travel periods and being on the move a lot. I wanted to write a piece of music that was expressing the feeling of the motions of life and things moving constantly,” ford. says.  

“The Pace” is paired with a beautiful, rich and sun soaked video that was created by ford. as a way to build a world that is true to his personal vision of the music. It perfectly illustrates the song’s theme which is tied to intensive periods of travel and touring.  “